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If you go to the auction house and attempt to sell a re-enforcement potion you'll notice they are selling for roughly 20K. I have noticed that the query they are using is giving you back different results on that auction only if you click the name of the item on the left multiple times.
This will allow you to sell that potion for more money as it will appear to other people as a better item. Either way this is a nice item to sell for as cash.